On a Wednesday evening in February 2019, a full capacity crowd turned out for the Sussex premiere of the screening of Rams, a film about the legendary product designer, Dieter Rams. The design-led event was held in collaboration with Locate East Sussex, Towner Gallery, De La Warr Pavilion, Charleston and Design Brighton.
The capacity audience included fans of the great designer including craft makers, graphic designers, sculptors to computer engineers, and others interested in the legendary designer's pioneering approach to design. For many, his ten principles of good design provided confirmation of how Rams' ethos aligned with that of their own - how good design is thoughtful, responsible and intelligent. The film showed that good design is innovation ((principle number one) but that the ten principles would be nothing without a great environment, and for the many creative businesses present, East Sussex offers just that. The county is a haven for those looking for space to breathe both literally and metaphorically.
Whilst we can follow the ten principles, the film also subtly portrays how good design doesn't happen in a vacuum. Instead, good design is only facilitated by good collaboration. The documentary represents both Rams’ intelligence and humour and shows that he did not exist as a one-man-band. His ideas were always collaborative, looking to fulfil his ten principles and teaching them to others. His name has been used sometimes unwillingly to create an aura (not unjustified), to bolster the brands (Braun and Vitsoe) that he worked for, but Rams did not take credit from the co-designers and the teams that he worked with. He was no stranger to creating designs that challenged engineers while bridging his design thinking with simple, practical application.
The tenth and final principle is 'Good design is as little design as possible’, and Rams operated in an environment that gave him the chance to explore, to collaborate with others, away from being burdened with overbearing expectations and disruptive workspace (principle 5, unobtrusive). In many ways, this is the East Sussex landscape for creativity that we at Locate East Sussex, Towner Art Gallery, De La Warr Pavilion, Charleston and Design Brighton envisaged, a place with room for self-expression.
Locate East Sussex is working with Design Brighton, which is coming in March next year. The event will look ‘into urban design and the role that architects, developers, creatives and designers play in shaping, defining and rejuvenating the built environment’.
For those who missed this unique screening, we're offering you the opportunity to win an exclusive copy of the film Rams on DVD, packaged with an 80-page hardcover book of photographs by Gary Hustwit, with a foreword by Dieter Rams and an essay by Sophie Lovell.
To enter, simply answer the question below, complete the form and submit. Competition closes on 13 March 2019.
Good design is high budget
Good design is useless
Good design is innovative
Competition Terms and Conditions
The promoter is Locate East Sussex.
Open to residents of UK mainland only.
Prize draw is only open to those aged 18 or over.
Closing date for free prize draw is 13 March 2019.
The winner will be picked at random by Locate East Sussex on 13 March 2019.
The winning entrant will receive a special DVD and exclusive 80-page hardcover book combipack, soon after receiving the film, predicted the shipping date of 27th February.
Promoters’ decision is final and in the event of a dispute, no correspondence will be entered into.
Only one entry per person.
There is no cash alternative.
The prize is non-transferable and non-refundable.
By answering the question and completing the form, participants will automatically be entered into the prize draw.
Subscribing to the Locate East Sussex newsletter is optional and it will not limit your chance of winning if you do not tick the subscribe box.
Unless stated otherwise by the participant, Locate East Sussex will not disclose your email or postal address to third parties outside of Locate East Sussex. We may however use your email address for our future promotions and newsletter.
You must enter all the details required. Only the person whose details have been entered is eligible to win. Active use of a false name or email address will result in immediate disqualification.
Entries that are incomplete, illegible, indecipherable will not be valid and deemed void.
Those who enter are giving their consent to having their name (unless otherwise notified) posted online.
If the prize is not claimed within five working days, another winner will be drawn and the original winner forfeits the prize.
If the winner is unable to comply with these terms and conditions, the Promoter reserves the right to offer the prize to the next eligible entrant drawn at random, or in the event that the promotion is being judged the Promoter reserves the right to offer the prize to the runner(s)-up selected by the same judges.
The winner(s) is(are) responsible for expenses and arrangements not specifically included in the prizes.
Prize draw is not open to employees of Locate East Sussex or Let’s Do Business Group.
By taking part in the promotion, entrants agree to be bound by these terms and conditions. Any breach of these terms and conditions by the winner may result in the forfeiture of the prize.
Locate East Sussex will be entitled to terminate or modify these terms and conditions in its absolute discretion at any time.